📉 Google's decline
Research shows what many suspect; Google search results are getting worse. Plus: AI job cuts, and a very AI-warning from law enforcement.
It’s not just our imaginations, Google search results have been getting worse. The decrease in the quality of search results are outlined in a report produced by German researchers, which notes that an increase in the amount of SEO-optimized, low-quality content is to blame. Why am I not surprised? 🤷♂️
“Evidence for this has always been anecdotal, yet it’s not unreasonable to think that popular online marketing strategies such as affiliate marketing incentivize the mass production of such content to maximize clicks,” write the report’s authors.
According to 404 Media, the researchers studied the results of “7,392 product-review terms across Google, Bing, and DuckDuckGo over the course of a year.”